Having the exterior of your retail shop overhauled is the perfect way to give the place a new look that appeals to passersby, but it can be a deterrent to your customers which may result in a loss of profits until you're up and running again without all the construction going on.
Here are three things you can do to make your customers feel welcome during your shop's reconstruction project:
Have a Fence Put Up
Ask the construction company you hire to put up a temporary fence around the areas in which they're working so customers don't end up walking through dangerous tools or having to put up with a lot of clutter as they enter and exit your shop. The company you decide to work with should be able to put up portable chain-link fencing and cover it with black construction tarp so it can't be seen through.
This will also help protect the construction area outside of your regular business hours.
Hang a Promotional Banner
When construction is going on there's a chance that current and potential customers will think that you're not open for business, so it's a good idea to hang a large promotional banner in front of your shop to invite people in during business hours. Simple stating that you're still open for business, but adding a call-to-action like "come on in!" may just provide the push people need to park and step inside.
Use colored font that will catch the eyes of passersby, such as orange or yellow. Don't forget to include your logo on the banner to help improve customer recognition of your business.
Host a Shopping Event
People love the opportunity to save money on products and services they need, so hosting a shopping event will encourage customers to brave the commotion of your construction project to visit your shop. Consider running a promotion with fun events in-store that include free sampling, Q&A sessions, and maybe even a wine tasting party to end the day.
For kids, face painting and a balloon manipulation artist make great additions. The idea is to create a celebratory atmosphere that gets customers in a good mood and provides them with memories that make them want to keep coming back to visit you.
These easy options are sure to keep your profits up and your customers happy while your shop gets a new face-lift, especially if you implement all of them. To learn more, contact a company like Security Fence with any questions you have.